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Get ready to Boss Up, get visible, attract free publicity – including features on major media outlets – and work with influencers with this all new course!

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What would your business look like in 3 months if you were featured on major media outlets? How much more visible would your brand be if you were invited to influential podcasts, and have known influencers promoting your products or services?

Let’s face it, it’s difficult to grow a lifestyle brand without being seen in all the right places. You know you need help to promote your business, but you just don’t have the big bucks right now to hire a communication strategist.

You want to work with influencers and get media attention – even willing to try and DIY – but you have no idea where to start. And it’s frustrating not being able to reach your target audience.

Maybe you worked with ‘influencers’ in the past but got burned so you’re afraid to go down that road again. And I know you must be thinking to yourself, how are others in your industry getting all the opportunities and spotlight. What are they doing right? And “Why can’t that be me?”

 
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INTRODUCING AUTHENTIC BRAND DIY

The fashion, beauty, and lifestyle marketing, PR, and sales course designed for entrepreneurs who want brand growth, visibility, and profitability. 

GRAB YOUR SPOT NOW

GETTING VISIBLE, SEEN, AND
HEARD ISN’T ROCKET SCIENCE.

You just need the right strategies in place to make it happen.
A way to put all those much-needed strategies together to
increase your brand awareness and generate more sales.

I’ve developed just the course for you!

 

WHAT YOU’LL LEARN IN THIS COURSE:

  • MODULE 1

    Preparing Your Mindset.
    Get ready to learn how to work through fear and combat negative thoughts about entrepreneurship, being a boss, and especially, reaching out to the media, influencers, and buyers.

  • MODULE 2

    Sharing Your Brand Story.
    We're cutting to the chase and teaching you how to use your authentic story to gain complimentary media features, influencer partnerships, and interest in your products or services.

  • MODULE 3

    Building Relationships with
    the Media & Influencers.
    Our tried-and-true relationship-building strategies will teach you how to get featured in your most coveted media outlets and influencer platforms. 

  • MODULE 4

    Promoting your Press for Profit.
    Did a media out or influencer feature your product or service? In this module, you’re going to learn several strategies to flip your media and influencer placements into dollars with our promote your press for-profit strategies.

  • MODULE 5

    Partnerships: Building Your Tribe.
    There's no "I" in team, and there's no tribe without a community of partners to help you grow your brand. This module will teach you how to build the ultimate tribe of complementary businesses.

  • MODULE 6

    The ABC's of Getting Your Brand Ready for Retail & Sales
    Courting retail buyers is like getting ready for a first date. You need to be on point. In this module, you’ll learn how to prepare for buyer meetings, purchase orders, and sales strategies.

MEET YOUR PUBLICITY COACH

 
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Hi, I’m Antoinette Ward, and I work with entrepreneurs in the fashion, beauty, and lifestyle space.

As a marketing and communications strategist, I’ve always known how getting featured in the right places can propel a business. And I’ve put those strategies to good use for myself as well. I have been profiled in Refinery29, Michigan Avenue Magazine, Cision, Voyage Chicago, and as a featured contributor to Chicago Woman Magazine.

I currently help my clients find opportunities to get that much-needed edge to propel their businesses into the spotlight. I have over 15 years of experience in marketing, PR, and Sales, and I have the receipts from our successful marketing campaigns for our clients. 

So, this course is designed to give the strategies I use for my clients so you can apply them to your business. I call on my tradeshow and buying experience to tell what we look for on the other side of the coin, so you know how to present yourself. 

If you love DIY and you’re not in a position to hire a publicist full-time, then this course is for you. 

I really love helping business owners grow their brands, and I can’t wait to see the results you get when you put into action all that I’m about to teach you.

 

WHAT YOU CAN EXPECT WHEN YOU ENROLL IN AUTHENTIC BRAND DIY:

  • 16 Self-Paced Videos

    with me teaching you effective and actionable marketing, PR, and sales strategies.

  • 13 Worksheets

    to guide you through the process of developing a strategy that’s tailored to your business

  • Real Case Studies

    from our clients, all relevant examples of fashion, beauty, and lifestyle brands.

  • Lifetime Access

    to the program with new or updated content added every enrollment period

AND DON’T FORGET THESE BONUSES!

  • Bonus #1

    Exclusive interview with an expert in Creative Direction for fashion businesses on insert key takeaway.

  • Bonus #2

    Guest expert Masterclass on using Social Media to attract publicity from influencers and media outlets. 

You get all this and more for only $197!

THIS PROGRAM IS FOR YOU, IF YOU WANT TO:

  • Boss up, implement your marketing strategies, and grow your brand

  • Get clear, organized, and ready to execute the strategies to make money,
    reach your customers, and build brand credibility

  • Confidently and successfully pitch the media & influencers

  • Hold the advantage when interacting with influencers, editors, or producers

 

ARE YOU READY TO GET SEEN, HEARD & PAID?

This course is the secret sauce to publicity and could cost a lot more. But I want the information to be accessible to persons who really want to take their brand to the next level.

Are you ready to invest in your brand?