Media Relations 
Midwest Media Programming 
Social Media 
Partnerships

How We Created Noise… 

Authentic Noise developed an integrated marketing strategy and website for luxury spa Freeze & Float. The spa wanted to create a seamless online and offline identity. We were excited to create a website and content for social media platforms that aligned with the spa’s consumer-facing experience.

Introduction:

Freeze & Float launched a new spa concept in the Chicago market. The spa’s primary services, floatation therapy, cryotherapy and an infrared sauna needed online and digital support to educate unfamiliar consumers while providing float enthusiasts accessible scheduling and membership benefits.

We developed the in-spa experience of luxury, relaxation, and wellness on the spa’s website and social channels. It was imperative to convey the spa’s mission of being the ultimate urban luxurious wellness spa. We achieved this on the website and social media channels with digestible visuals and educational content.

Results:

Freeze & Float's spa amenities and style guide lead the look and feel of the website and social media channels. We captured the feeling of luxury relaxation upon entering the spa. Any first-time visitors to the website or spa would get the same experience.

Freeze & Float's website has the ability for visitors to schedule services, sign-up for VIP communication and view real-time testimonials. To dramatically increase the number of customers finding the spa online, we performed comprehensive search engine optimization (SEO). This allowed the brand to be found predominantly on Google to drive more internet traffic, phone calls, and ultimately more appointments leading to increased revenue.