As a smaller brand, it was important to us to partner with a PR firm that would remain attentive and understand the importance of growing together as a collective team. Authentic Noise has been the greatest addition to our growing team. They put themselves in the brands shoes and truly work toward a greater goal with the intent for everyone to succeed as one. 

The quality of service and drive behind the team is unlike one we have ever seen. The dedication and attention to detail have helped excel and propel our brand to levels we did not imagine seeing so quickly. The team often goes above and beyond their scope of practice- their level of dedication to the brands they represent is incredible. !  

Founder/Creative Director

Branka Tomic 

Media Relations
Midwest Media Programming 
Influencer Relations 
Content Creation 
Social Media Management 
Partnerships
Product seeding

How We Created Noise… 

Introduction: LVX retained Authentic Noise to launch the brand in its home market Chicago. The brand wanted to leverage residing in the third-largest market by becoming the go-to fashion-forward nail lacquer.

Our strategic approach catapulted LVX into Chicago's beauty market. From our successful Chicago launch, LVX retained Authentic Noise for all of the brands marketing communications activities. 

RESULTS

We launched LVX in the Chicago market with product seeding to the top fashion and beauty bloggers and influencers. We then secured interviews and editor appointments that landed immediate media coverage about the “unknown” brand.

To elevate the brand on a national level we partnered with internationally known fashion brands, nail artists, complementary brands, and garnered national media attention.

LVX's Chicago launch produced partnerships with Bright Pink and Simply Stylist. The brand's media features include the following top media outlets: Windy City Live, WGN, Splash, TCW, WCIU, Michigan Avenue Magazine and a host of beauty and fashion blogs.

We secured NYFW partnerships with Tadashi Shoji, Tracy Reese, Noon by Noor and Rodebjer. LVX created the official nail looks for each brand's runway show. Media features include the cover of Women's Health Magazine, features in Refinery29, Byrdie, Shape, Allure, The Zoe Report, Lucky magazine and more.

Authentic Noise’s strategic approach resulted in more than 100 million impressions.

LVX has seen unprecedented growth in product sales and is known as the fashion-forward nail lacquer brand.