MIELLE ORGANICS

#1 Multicultural Hair Care Brand

Authentic Noise’s strategic partnership with Mielle Organics has not only reshaped its digital footprint but also set new standards in brand engagement and consumer loyalty in the beauty industry. Our expertly crafted campaigns and robust influencer and celebrity relations continue to propel Mielle Organics toward upward growth and success.

 

Organic Social Media 
Influencer Marketing Celebrity Relations

How We Created Noise… 

Introduction: As the agency of record for Mielle Organics, Authentic Noise has executed an all-encompassing  organic social media, influencer marketing, and celebrity relations strategies. Our innovative approaches have significantly amplified the brand’s presence in the beauty industry.

 Campaign Overview: Our partnership has been instrumental in Mielle Organics achieving a monumental milestone of 1 million followers on Instagram, and orchestrating impactful brand ambassadorships and celebrity endorsements. Our tailored execution for social media campaigns, product launches, and line extensions have increased brand visibility and enhanced consumer engagement and loyalty.

Results:

  • Influencer Innovation: We didn't just secure influencers; we brought in over 50 top-tier content creators for Mielle’s standout Black Friday and Anniversary celebrations,  driving unprecedented engagement and sales.

  • Celebrity Splash: At events like Essence Fest and the Met Gala, we put the spotlight on Mielle with celebs like Lance Gross, DaVinchi, Mary J. Blidge’s hairstylist Tim Wallace, Serayah, Beyonce’s Dance Captain Ashley Everett, NBA Player Coby White, and more thanks to our knack for nailing the perfect celebrity fit.

  • First Mover Advantage: We've got our finger on the pulse of “who's next,” which is why we were the first to lock in WNBA star Angel Reese for her first major beauty endorsement while still in college, scoring Mielle’s groundbreaking NIL deal. This wasn’t just a win; it was a trend-setting move that put Mielle on the map as a visionary brand.

  • Social Media Mastery: Understanding Mielle's unique brand voice has allowed us to craft genuine and engaging content that resonates with their audience, turning casual followers into loyal fans.