“ Sine Qua Non Salons consistently recognized as one of Chicago's best hair Salons in four major media outlets.”

Media Relations
Midwest Media Programming
Influencer Relations
Content Creation
Social Media
Product Seeding
Partnerships

How We Created Noise… 

We combined Sine Qua Non's content strategy and an ambassador program to maximize content creation and utility. Our two-tiered strategy increased organic content share and led to our PR strategy for the salon.

The content we created for Sine Qua Non ranged from videos highlighting the salon's stylist's creative abilities. The videos were used across social pages, advertising, and the salon's website. Incorporating the salon's new ambassadors increased the video's viewership from the ambassadors sharing across their social media channels and blogs.

We partnered with local beauty bloggers for Sine Qua Non's ambassador program. The ambassadors participated in video and photo shoots and created content about the salon services and products for their blogs and social media channels.

RESULTS

From our local media relations, Sine Qua Non was recognized in Chicago Magazine's Best of Hair Salons, Time Out Chicago's Best Hair Salon, Byrdie's Best Hair Salon and Salon Today's Salon of the year. We also secured the salon's first TV segment on Good Day Chicago.

Publicity reached over 5 Million impressions.