“Since working with Authentic Noise our press coverage has included blog, trade magazine, regional and national magazine coverage. The professional tenacity employed in making and maintaining relationships with editors, bloggers, tastemakers, etc. is evident in the quality of the placement Authentic Noise has secured for Mitchell Black. An added benefit of working with Authentic Noise has been sales and sponsorship opportunities in areas we had not contemplated internally. Having an ally working to improve the bottom line 24 hours a day with social media management, etc. is invaluable. Additionally, the level of service and the availability makes working with Authentic Noise the best choice Mitchell Black could have made in PR.”

— LYNAI J., OWNER, MITCHELL BLACK

Media Relations 
Midwest Media Programming 
Content Creation
Social Media 
Partnerships 
Tradeshow Production

How We Created Noise… 

To impact the holiday season we secured a pop-up activation at the iconic 900 North Michigan shops during the holidays. The pop-up shop anchored our approach in reaching Mitchell Black's audience.

Our trade show relations established Mitchell Black as the must-see vendor at prominent shows such as High Point Market, Architectural Digest Show, The Las Vegas Market and the NYW Now Show.

Results

The pop-up store received local media coverage on Windy City Live as one of the hottest destinations for gifts for the holidays. Racked Chicago, Splash and Chicago magazine’s featured products from the brand in their Holiday Gift Guide. The Mitchell Black pop-up store exceeded the brand’s sales goals, and garnered media coverage producing over 8 million impressions. In addition, Mitchell Black obtained new wholesale accounts.

Our trade show relations secured national media mentions in W Magazine, Architectural Digest.com, Home Accents Today, Gift Shop Magazine and more. We launched the Mitchell Black Showroom opening at the Las Vegas market with celebrity designers Donna Moss and Dann Foley.

We developed partnerships with HGTV's Smart Home Giveaway TV Special.